![Total Art Licensing](https://www.totallicensing.com/wp-content/uploads/2019/12/total-art-licensing-summer-2019-150x150.png)
Hasbro Unveils the Logo & Character Image of “Kiya & the Kimoja Heroes” at Licensing Expo
![Hasbro Unveils the Logo & Character Image of “Kiya & the Kimoja Heroes” at Licensing Expo](https://www.totallicensing.com/wp-content/uploads/2022/05/Screenshot-2022-05-25-at-09.29.48-1280x640.png)
Coming from the Las Vegas Licensing Expo, Hasbro and its entertainment studio, eOne, have announced the new preschool series’ lead character and logo. Kiya & the Kimoja Heroes follows the high-action adventures of dance and martial arts-loving Kiya, and her best friends Jay and Motsie. Together, with their crystal-charged powers, they are superheroes in the Southern-African inspired Kimoja City, shining bright to make things right until harmony and unity is restored in their community. The show is set to launch globally on Disney+, amongst other platforms, in 2023.
Hasbro’s initial licensed consumer products program for Kiya focuses on toys, apparel, dress up, role play and publishing.