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Hasbro Unveils the Logo & Character Image of “Kiya & the Kimoja Heroes” at Licensing Expo

Hasbro Unveils the Logo & Character Image of “Kiya & the Kimoja Heroes” at Licensing Expo

Coming from the Las Vegas Licensing Expo, Hasbro and its entertainment studio, eOne, have announced the new preschool series’ lead character and logo. Kiya & the Kimoja Heroes follows the high-action adventures of dance and martial arts-loving Kiya, and her best friends Jay and Motsie. Together, with their crystal-charged powers, they are superheroes in the Southern-African inspired Kimoja City, shining bright to make things right until harmony and unity is restored in their community. The show is set to launch globally on Disney+, amongst other platforms, in 2023. 

Hasbro’s initial licensed consumer products program for Kiya focuses on toys, apparel, dress up, role play and publishing.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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