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Hasbro to sell parts of eOne (except Peppa)

Hasbro to sell parts of eOne (except Peppa)

Hasbro is exploring options to sell off much of eOne, the entertainment production company that it purchased three years ago for around $4bn.

However Hasbro has stated it will retain the rights to some core IP, such as Peppa Pig and Transformers.

“Following our recent Investor Day where we introduced our new branded entertainment strategy, Blueprint 2.0, we received inbound interest from several parties for the part of the eOne television and film business that while valuable is not core to our go-forward strategy. This interest informed our decision to explore a sale process,” Chris Cocks, Hasbro’s CEO, said in a statement Thursday.

“As we execute Blueprint 2.0 with a focus on strategic investment in key franchise brands like D&D, Peppa Pig and Transformers, we plan to expand our entertainment offerings across scripted TV, digital shorts and blockbuster films. We look forward to delighting audiences of all ages as we focus on delivering truly market-leading Hasbro-IP related entertainment,” Cocks added.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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