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Hasbro and Natural History Museum Unveil Peppa Pig Line

Hasbro and Natural History Museum Unveil Peppa Pig Line

Hasbro and the Natural History Museum have come together to release a brand-new line of clothing and merchandise inspired by Peppa Pig – available exclusive to F&F at Tesco supermarkets in the United Kingdom.

Peppa Pig encourages kids to jump in together and explore the world around them by instilling a powerful confidence to treat every first step as a new adventure – from the everyday to the epic. Inspired by this ethos, the Peppa Pig x Natural History Museum collection includes a colorful array of clothing. Each item features Peppa Pig and her brother George in a science or nature design, from pointing out buzzing bees and butterflies to riding on larger-than-life dinosaurs and floating among the stars, planets and meteors in outer space. Peppa-branded socks for preschoolers and an exclusive new plush toy will be available for purchase as well.

“As we celebrate Hasbro’s 100th anniversary this year and lead into Peppa Pig’s 20th in 2024, we want to bring our littlest fans in on the fun with collaborations that foster creativity, adventure and a love of learning. By bringing two award-winning and powerful brands together for this adorable collection at a British retailer, we’ve created something truly special for everyone’s favorite pig in her home market,” said Marianne James, Vice President, EMEA and Asia, Licensed Consumer Products at Hasbro.

As the UK’s most-visited indoor attraction, the Natural History Museum is an iconic institution that, like Peppa, encourages curious minds to learn and grow. Through this collaboration, families will support the Natural History Museum and its vision to build a future where both the planet and people thrive.

“We are excited to work with Peppa Pig, a brand that sparks such curiosity in children everywhere. Our mission is to create advocates for the planet and to inspire a love of nature, across all ages,” said Maxine Lister, Head of Licensing at the Natural History Museum. “This colourful new collection is perfect for kids who love to learn about our natural world – and who just might be the next generation of scientists dedicated to protecting our planet.”

This collaboration comes on the heels of an exciting co-branded experience in which Hasbro and the Natural History Museum transformed one of the Museum’s shops into Peppa Pig’s Discovery Playroom. Open until September 10, families can visit the space to discover why dinosaurs are George’s favourite animals, learn about Peppa’s love for the planet, enjoy story time with Peppa, get creative with themed colouring and activity sheets and so much more.

“We are really looking forward to launching this very special exclusive collaboration bringing two exciting brands together at Tesco. We have worked hard with our key partners Hasbro and Natural History Museum to bring to life a range of sustainable clothing using characters that our customers love. We are passionate about bringing our licenses to life and have developed a product range that educates our customers through factual graphics and assets as well as incorporating into our branding. We look forward to seeing our exciting launch plans come to life in September,” said Natalie Ackerman Senior Licensing Manager at F&F Tesco.

The Peppa Pig x Natural History Museum clothing line is available at F&F at Tesco Supermarkets, starting today.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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