Harlem Globetrotters Scores Retail Monster to Drive US & UK Licensing Efforts
Harlem Globetrotters (HGI) has announced that Retail Monster have been appointed to support consumer product licensing and retail development for the world-renowned family franchise.
The licensing vertical for the business will be at the forefront of brand marketing efforts; Retail Monster will work hand-in-hand with the HGI team to catapult its global licensing efforts as they build out licensing & retail programs to reach the Harlem Globetrotters core demographic.
Having inspired generations of fans with the most interactive family sports entertainment experience on the planet, the 95-year-old Harlem Globetrotters are celebrating their unmatched legacy, while adding a modern-day flair to their world-class basketball showmanship, with a complete brand relaunch. The new, contemporary vision for the team is designed to bring year-round, non-stop excitement and elite basketball action to crowds around the world.
“The Harlem Globetrotters are an institution that has captivated fans for generations. We’re incredibly grateful for the opportunity to partner with the HGI team, and are excited to activate opportunities across the retail and licensing landscape,” says Michael Connolly, founder of Retail Monster.
“We are thrilled to work with Retail Monster to launch an all-new Harlem Globetrotters licensing program,” says Natalie Setton, VP, Commercial. “Their team’s strategic thinking and unparalleled retail and licensing acumen is a vital part of our reimagined and comprehensive licensing program that will connect to Harlem Globetrotters audiences worldwide.”