Guess to Plant Thousands of Trees
2022 marks the launch of GUESS Eco’s “Be(leaf) in Change” global forest project, a tree-planting initiative in collaboration with Treedom, debuting during the month of Earth Day.
Founded in Florence, Italy, under the pledge “Let’s Green the Planet”, the Treedom tree-planting scheme works closely with farmers in Italy, Africa and South America, helping to bring long-term social, financial and environmental support to the local communities where they are grown.
As part of this scheme, and in support of the lifestyle brand’s continued commitment to sustainability and safeguarding the planet, GUESS has initially committed to planting 5000 trees, with plans to increase this number through a long-term campaign aimed at both customers and employees.
In the brand’s up-coming in-store and online promo, customers who purchase two products from the GUESS Eco collection will receive a special code that they can use to claim their very own tree on Treedom’s website. Once they have activated their Treedom profile, the user will then be able to receive ongoing updates on the project, including the species and health of their tree and the people who take care of it. All of the trees will be signposted by the GUESS logo, and customers will also have the opportunity to choose the species and location of the tree they want to adopt.