GLOBAL ICONS TO REPRESENT TRIUMPH MOTORCYCLES LTD.
Global Icons announces its new representation agreement with Triumph – the world-renowned motorcycle brand with over 100 years of game changing motorcycles, race wins, land speed records and some of the most famous and high profile celebrity riders. Triumph has played a key role in shaping the modern world of motorcycling.
The goal is to build on existing licensing agreements, as well as broadening the program into new product categories. This will be developed through new targeted partnerships, products and experiences that complement the Triumph brand values and current core product range. Merchandise will reflect the superior quality and innovation of the Triumph brand, whilst celebrating the spirit of adventure and bold design.
David Williams, Managing Director at Global Icons Europe Ltd. commented: “Our agency is thrilled to partner with this amazing brand and deliver a premium brand experience, by introducing new consumer touch points, whilst maintaining and leveraging the success and the quality of the brand. It will be our priority to target prospective licensees able to develop products that reflect Triumph’s brand values of innovation and high-quality engineering.”
Steve Sargent, Chief Product Officer at Triumph Motorcycles Ltd. added: ‘’We are excited to be in partnership with the team at Global Icons and to have their talent and experience in developing how our iconic brand grows its presence beyond our motorcycle offer. For the many Triumph fans across the world we anticipate that the exciting new collaborations this partnership will trigger will add even more pleasure and value to their brand experience’’.