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Giuseppe Faranna Announced MD of K&P Brand Concept

Giuseppe Faranna Announced MD of K&P Brand Concept

The renowned licensing agency K&P Brand Concept GmbH, which focuses on lifestyle brands, announces that Mr Giuseppe Faranna will join the team as Managing Director from 1 January 2024.

Mr Faranna, previously Vice President at the sports brand HEAD and with extensive experience as Director at the global licensing agency IMG, will support K&P Brand Concept in further expanding its international activities in the field of licence brokerage.

With this strategic personnel decision, K&P is strengthening its position in the international licence business in particular. As a recognised expert, Giuseppe Faranna brings valuable know-how to the company management in order to expand K&P’s brand portfolio on a global level.

Guido Koch, Managing Partner of K&P, is delighted with the new appointment: “The appointment of Giuseppe Faranna is an important step for the further development of our company. We are convinced that his expertise and networks will help to strengthen our brand partnerships and sharpen our international profile.”

Giuseppe Faranna himself is enthusiastic about the new challenge: “K&P is a highly respected company in the industry that specialises in lifestyle brands. K&P’s personal and focussed consulting service is unique in the licensing industry. I am looking forward to being part of this powerful team.”

Hans-Gerd Kierdorf, founder and long-standing Managing Director of K&P Brand Concept, is also optimistic about the company’s future. He emphasises: “Working together, we will pursue innovative paths and strengthen our portfolio globally in order to meet the ever-increasing demands of the market.”

K&P Brand Concept GmbH emerged from the former Kierdorf & Partner GbR and was founded by Hans-Gerd Kierdorf and Guido Koch. In addition to brokering licence partnerships for lifestyle products, the portfolio also includes three own brands that are distributed under licence.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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