From the Show Floor: Tokyo
Lifestyle Week Spring and Fashion World Tokyo
On behalf of Total Licensing, Roger Berman of ZenWorks visited the “Lifestyle Week Spring” and “FaW Tokyo – Fashion World Tokyo 2022 (April)” trade fairs at Tokyo Big Sight, held from 6 to 8 April.
The organisers, RX Japan (formerly Reed Exhibitions Japan) were in full throttle, also hosted Japan Marketing Week and Japan IT Week in other halls at Tokyo Big Sight, making it seem a hugely busy venue. It was refreshing to see this high level of in-person business activity underway as Japan emerges from the pandemic.
LIfestyle Week Spring is the umbrella branding for a number of themed zones including gift, baby/kids, fashion goods and accessories, table and kitchenware, sustainable goods, health and beauty product sectors, and new for this year., “good foods”. FaW Tokyo had themed zones that included domestic and imported fashion, sustainable fashion, OEM, and fashion manufacturing technology.
The photos show some of the licensed brands and products that were on display at both events.