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Flowhaven Continues Rapid Growth

Flowhaven Continues Rapid Growth

Within the first 100 days of announcing seed funding, the licensing relationship management solution celebrates major new clients, new LA office and key hires.

Flowhaven is marking three months of accelerated growth with the opening of its newest office location in Santa Monica, Calif.; appointments to key positions; a new client roster and; an expanded customer support footprint.

The new office, located in the center of the U.S. entertainment capital, includes the newly appointed US Director of Sales as well as marketing, customer success, and operational staff. An EMEA Director OF Sales will operate out of London.

The news comes just three months after Flowhaven closed a $5.2 million (€4.75 million) seed round of financing. Global Founders Capital led the investment round with participation from existing investors including . Following the round, Flowhaven entered a portfolio of investments that includes Facebook, Slack, Trivago, Canva, Eventbrite and more.

“Our goal has always been to build a great team and company culture to foster long-term growth,” says Kalle Törmä, CEO and co-founder, Flowhaven. “With our new office in L.A, we can be closer to our customers in both North and South America, and translate their needs to innovate our product and provide best-in-class service on a global level to drive their success.”

In addition to its Santa Monica office, the company has grown to more than 30 team members across its permanent and satellite office locations, including headquarters in Helsinki, in addition to hubs in London, Tokyo, New York and more. The team has tripled in size since the end of last year.

The company welcomes two new senior hires: Thomas McMillin, US Director of Sales, and Jeremy Robinson UK Director of Sales. Thomas began his career as the Director of Sports Licensing at The Walt Disney Company and Jeremy is a toy industry veteran whose previous posts include UK Sales Manager at Tomy among others.

To add to its momentum, the company has signed several new customers in 2020 including licensors, agents and licensees such as Full-Color Black dba Brandalised whose portfolio includes Banksy among others; Lisle Licensing who oversees Masha and the Bear, Nitro Circus, Tetris and more; as well as Licensing Link who works on behalf of Build-A-Bear Workshop, Pantone, Van Gogh Museum, Molang, and others. These agencies join Flowhaven’s existing agency customers Art Ask Agency, bCreative, and others along with its substantial portfolio which includes Rovio Entertainment, creators of Angry Birds; Timbuktu Labs, Rebel Girls brand, media platform Crunchyroll and others. Flowhaven is set to drastically increase its footprint in the United States, the United Kingdom, and other key countries within the year.

“The last few months have been marked by accelerated growth, with our dynamic international teams, including our newly appointed US and UK Sales Directors, helping us to acquire new customers,” says Törmä, It is an

honor to welcome Brandalized, Lisle Licensing, and Licensing Link to the Flowhaven community. We look forward to making the journey of managing and scaling licensed brands fun and simple while helping them to achieve their goals.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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