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Firefly Reunites with Paul Frank

Firefly Reunites with Paul Frank

Firefly Brand Management  has been appointed by Saban Brands as a non-exclusive North American agency of record for Paul Frank in select categories, including toys and games, publishing, party goods, stationery, jewelry, food and beverage, sporting goods, and cross-collaborations.  Paul Frank is a globally loved and highly noted lifestyle brand that reaches multiple demographics.  

Commencing immediately Firefly will be pursuing new licensing partnerships in certain select categories utilizing the iconic Paul Frank designs and core art assets.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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