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Bluey Toys to Hit the Philippines

Bluey Toys to Hit the Philippines

Bluey continues to sweep through Asia with toys officially hitting the shelves for the first time in the Philippines after launches in Singapore, Malaysia and South Korea in 2023. BBC Studios today announces the launch of the toy range licensed by Moose Toys and locally distributed by Ban Kee Trading, Inc., from the BAFTA and Emmy® award-winning children’s television series produced by Ludo Studio and jointly commissioned by BBC Studios Kids & Family and ABC Children’s. 

Bluey is a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun. Bluey showcases the joyful simplicity that can be found in families turning everyday events like going to the shops or visiting the doctor into unique adventures, bringing to life how children learn and grow through play. The Australian series was also recently launched on local Free-To-Air channel TV5 with episodes dubbed in Tagalog for the first time.  

The collection is set to be available in Toys R Us and Toy Kingdom from MAY 15 onwards and reach all stores across the Philippines by June 1. Featuring top-selling products, fans can look forward to character plush toys, figurines, the iconic Heeler 4WD family vehicle from the series and play sets like The Heeler House. Designed for children age 3 years and above, this range of products will help local fans fully immerse themselves in Bluey’s fun-filled world in new and exciting ways. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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