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Falcon’s Beyond Teams Up with Tanseisha

Falcon’s Beyond Teams Up with Tanseisha

Falcon’s Beyond Global, Inc. announces it will to work with Tanseisha Co., Ltd., a Tokyo-based designer and creator of commercial and cultural facilities with deep roots in the Japanese market and a strong track record of working with globally-recognized brands. The two companies will explore collaborating to develop new themed entertainment experiences, to bring popular Japanese anime and manga intellectual property (IP) to life through location-based entertainment (LBE), games, movies and more.

To create the new experiences, Falcon’s plans to activate its robust slate of proprietary attractions and technologies in Japan for the very first time. Among the Company’s innovative consumer experiences are ON!X Theater™, an industry award-winning ride system; the Suspended Theater®, which brings the sensation of flight to life in a whole new way; and the CircuMotion® Theater, the epitome of integrated 3D media, omnidirectional motion, and fully engaged storytelling. Specific IP-focused projects developed through the collaboration will be announced in the future.

“We are extremely honored to have Tanseisha at our side as a valued partner as we look to enter the Japanese market,” said Cecil D. Magpuri, CEO of Falcon’s Beyond Global, Inc. “Tanseisha has a wealth of strong connections and expertise combined with their deep knowledge of and access to Japanese IP. Together, we share a mutual love of bringing storytelling to life in new ways and a desire to boldly accelerate toward building the future of immersive themed entertainment.”    

Wakamatsu Masato, Executive Officer & General Manager of Cross Media Innovation Headquarters at Tanseisha added, “By exploring a partnership with Falcon’s Beyond, with their creative ingenuity and proprietary technologies, we look to expand our potential to bring immersive entertainment experiences to new heights in Japan and around the world. Falcon’s has proven itself as a leader in themed entertainment attractions, and we look forward to introducing and sharing their expertise to our market.”

Falcon’s announcement with Tanseisha comes during a time of unprecedented global growth for the Company, which includes a recently announced agreement with The Hershey Company to create Hershey-themed experiential attraction and retail experiences, ongoing collaboration with Qiddiya Investment Company in Saudi Arabia on first-of-its-kind immersive entertainment projects, and innovative virtual sea life entertainment experiences under development with Raging Power Limited, an arm of K11 Group, throughout China. It also expands the Company’s global footprint in Asia, following the partnership it forged with K11 in 2023 and the opening of its Philippines office last year.

The Tanseisha relationship also bolsters the momentum the Company established in 2023 when it marked multiple milestones, including becoming publicly listed on Nasdaq as FBYD, and launching a historic recruitment effort for its Falcon’s Creative Group business unit, with a goal to double its headcount.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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