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Etermax Appoints Caravanserai as Licensing Agent for Spain and Portugal

Etermax Appoints Caravanserai as Licensing Agent for Spain and Portugal

Etermax, the international technology company founded in Argentina, has appointed Caravanserai Partners, a recently created agency managed by a team with more than 30 years of experience in the licensing business focused on brands and evergreen properties, to become its licensing agent in Iberia for its top brand: Trivia Crack. Caravanserai Partners will work together with the Etermax team in developing a solid licensing, promotional and retail strategy that will allow to expand the brand Trivia Crack in Spain, Portugal and Europe.

With its Gaming division, Etermax is one of the top mobile games developer in the world with proven successful titles like Aworded Crack, Word Crack and specially Trivia Crack, the nº 1 trivia game in more than 125 countries.

Up to date, Trivia Crack is about to reach 500M downloads, 150M annual active users, almost 840M of games played in the last year and more than 170.000M of answered questions.

Based in Barcelona, with a team with more than 40 years of licensing, retail and marketing experience Caravanserai Partners operates internationally within a net of “best in class” independent agents in each territory. Representing some of the most notorious licensors in the world like King Features, Sogex, Mercis or LMI among others, Caravanserai is the response to the challenging environment with a new and fresh approach to the licensing world.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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