eOne’s Ricky Zoom to Air on China CCTV Channel in March
Ricky Zoom, the hit preschool animation from Entertainment One (eOne), has proven popular to be a big hit with legions of children and their families since its debut in mainland China in June 2019. With its unique focus on motorbike characters and stories, the show is gearing up to launch on CCTV-14, starting from March 23rd 2020. Audiences with a taste for adventure should stay tuned between 23rd and 27th March, during which time 10 episodes will be played starting at 11:20 every morning.
Hot in pursuit, a second season of Ricky Zoom has already zoomed into production, with a first batch of episodes due for delivery from November, 2020.
Ricky Zoom has raced to success since its debut in June 2019, achieving outstanding ratings in multiple markets at home and abroad. The show’s combination of speed and cool stunts introduces a world of biking adventures to little bike-lovers. In China, the arrival of Ricky Zoom on Youku garnered more than 100 milion views in the first 12 days. According to the Children’s Animation Series 2019 Webcast Data Report provided by Children’s Content Observation, Ricky Zoom is listed in second place in the high heat index that ranks new foreign animations in 2019 on Youku, exceeded only by Peppa Pig Season 7.
In international markets, the animation is listed as number one on Nick Jr. – a commercial kids’ channel in the UK and is also top on the Clan channel in Spain. From their weekend line up, Ricky Zoom is a top three show on Treehouse in Canada, and consistently outperforms channel averages on RAI in Italy, as well as across the LATAM region. Around the world, Ricky Zoom is reaping in the ratings at full throttle.
“We are so proud of Ricky Zoom and its success to date. It is premium original content produced by the very best talent and our strong roster of international broadcasters has super-charged the series to a high level of awareness around the world,” said eOne’s Olivier Dumont, President, Family & Brands. “We are very excited for the potential to explore even more ground in the second season. There are so many more stories to tell that will deepen the connection between the characters and our audience, and we look forward to bringing them all-new adventures.”
As the animation continues to enjoy popularity around the world, eOne is working with global master toy partner TOMY to present the launch of Ricky Zoom toys, including a series of six key products based on Ricky and his Bike Buddies. The collection will roll out in multiple territories and markets.
To meet consumer demand on the heels of the new toy releases, eOne will present a wealth of additional licensed merchandise in 2020 and 2021, including books, puzzles and games, arts and crafts, apparel and accessories.