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Enesco to Celebrate its 30th Anniversary in 2024

Enesco to Celebrate its 30th Anniversary in 2024

2024 is a very special year for all at Enesco, as they celebrate their 30th anniversary. Having purchased two small companies in the North of England and South-West Scotland, Lilliput Lane and Border Fine Arts the company was registered as Enesco European Giftware Group more recently known as Enesco Limited.

Together the two companies joined forces and moved to a new headquarters in Carlisle, Cumbria that remains Enesco’s home today.  At the start of their journey it was the height of the collectibles era, with names such as Cherished Teddies, Lilliput Lane and Border Fine Arts as part of their portfolio. As was and still is Beatrix Potter. Enesco are proud to have been a trusted licensee since 1987, still preserving the magic and charm of Beatrix Potter’s world for generations to come.

While times may have changed, the narrative around Enesco’s vision and values has not; through the art of storytelling, they aspire to bring joy and happiness to every home, seeing their portfolio expand to include licensed products from big-name brands such as Disney, Harry Potter, The Grinch and Lolita. Add to this the exclusive distribution of Yankee Candle®, Willow Tree and Kloche .

So, while somethings stay the same, Enesco’s story continues, as they look forward to the next chapter in their history and being the number one at delivering high-quality giftware and bringing joy every day to all.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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