Egmont expands Hasbro rights in the UK two new Peppa magazines
Story House Egmont announces that they will publish the PEPPA PIG Official magazine and the brand-new PEPPA PIG Play Pack magazine later this month in the UK. Under license by leading toy and game company Hasbro, the new magazines will bring two distinct PEPPA PIG products to the newsstand.
PEPPA PIG Official magazine will be a 3-weekly title, including an exciting story based on an episode from the popular pre-school television series. Like much of PEPPA’s storytelling, the content will focus on first experiences – bringing a joyful and enjoyable soft learning experience for the child, accompanied by helpful ‘Let’s Jump In’ notes to offer ways for grown-ups to continue the play and learning with PEPPA beyond the page. PEPPA PIG Official magazine will have a regular cover price of £5.99 and come with a quality, content-linked covermount designed to be used on and off the page. PEPPA PIG Official magazine goes on sale across all good retailers from Wednesday 10th January.
PEPPA PIG Play Pack magazine is a brand-new offering for the pre-school category. The magazine content and covermounts will focus on imaginary play with popular pre-school themes that draw inspiration from a range of related PEPPA PIG episodes, delivering an exciting, playful experience for young fans. PEPPA PIG Play Pack magazine will have a monthly frequency, priced at £6.99, and packaged in a sustainable card envelope with a cut out and play activity every issue. The first issue goes on-sale Wednesday 17th January.
The new and refreshed titles launch as the franchise celebrates its 20th anniversary with a series of special events and supported by instore activity across a range of key retailers. Story House Egmont will support the magazine launches with significant trade marketing investment, as well as key tactical marketing activity in close collaboration with Hasbro.
Siobhan Galvin, Story House Egmont’s Commercial Director said:
‘We are absolutely delighted to welcome the iconic PEPPA PIG brand into our portfolio of market-leading magazines. We are particularly pleased to be launching the titles in such a momentous year for the brand. It’s been a brilliant collaboration and both magazines will offer a truly engaging and playful experience for our young readers.’
Marianne James, Vice President, Global Licensed Consumer Products said:
“For 20 years, the PEPPA PIG franchise has been rooted in relatable storytelling that reflects the real first experiences of preschoolers around the world and encourages a confidence to treat every first step like a new adventure. We’re honoured to grow our close partnership with Story House Egmont and share this content with eye-catching and fun magazines for fans in PEPPA’s home market.”