DOLLY PARTON EXPANDS LINEUP OF BAKING MIXES
Following the success of its 2022 launch of Dolly Parton’s cake mixes and frostings, Duncan Hines, a brand of Conagra Brands, Inc is launching four more baking mixes with beloved Grammy Award-winning artist, noted philanthropist and global superstar Dolly Parton as part of the brand’s multiyear partnership with the star, brokered by Dolly’s global licensing partner IMG. The new products include a cornbread mix, biscuit mix and two brownie mixes inspired by some of Dolly’s favorite family recipes.
“I knew Duncan Hines and I were bringing something special to the baking aisle when we launched our partnership last year, and I’ve been thrilled by the response,” said Dolly Parton. “I’m really excited to launch more baking mixes steeped in my Southern roots, like Cornbread and Biscuits. I think folks are really going to like them and hope they’ll bake up some special memories with family and friends.”
The new products will hit store shelves nationwide starting this January, but early access to all new baking mixes will be made available as part of Duncan Hines’ limited-edition Dolly Parton’s Baking Collection beginning February 8 on www.shop.duncanhines.com, while supplies last. Members of the online Duncan Hines Baking community can also get a chance for early presale access beginning on February 1.
In addition to the mixes, the kit also includes a Dolly-inspired, collectible tea towel and spatula and recipe cards, available exclusively in the kit. Dolly Parton’s Baking Collection can be purchased while supplies last. The kit includes:
Dolly Parton’s Buttermilk Biscuit Mix
Dolly Parton’s Sweet Cornbread & Muffin Mix
Dolly Parton’s Fabulously Fudgy Brownie Mix
Dolly Parton’s Caramel Turtle Brownie Mix
Collectible “What Would Dolly Do?” tea towel & spatula
Collectible recipe cards for some of Dolly’s favorite recipes (all featured on pack as well):
Cheddar Chive Biscuits
Peanut Butter Brownie Skillet Sundae
Beginning in early 2023, the new Duncan Hines Dolly Parton’s baking mixes can be found in the baking section of grocery stores and mass retailers.
“With Dolly’s partnership and incredible star power behind us, Duncan Hines and IMG launched one of the most successful new innovations in baking in 2022,” said Audrey Ingersoll, Vice President of Sweet Treats at Conagra Brands. “We could not be more excited to continue to evolve this important partnership with the launch of four more baking.