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Dandelooo and Ooolala Go Ambitious for Sustainability

Dandelooo and Ooolala Go Ambitious for Sustainability

Dandelooo’s partner studio Ooolala, published on its website the company’s complete carbon footprint for the year 2022: click here

Launched in 2018, Ooolala was designed from its inception to develop a sustainable approach to guarantee a very low footprint for any producer willing to reduce its impact on the planet.

“It has always been of high importance for my partner Emmanuèle Petry and I as animation producers to bring to the market productions that are respectful of the environment. When building our studio we thought it was a unique opportunity to do so. These figures are a major achievement as they confirm how virtuous the studio already is.  To give a comparison all our facilities and equipment represent less than the emissions of a US citizen in a year”, says Jean Baptiste Wery CEO.

Beyond these results, Ooolala will be able to monitor and adapt its carbon consumption based on experience and measured in real time thanks to its new internally developed technology “ecooo”  (with the support of France 2030 and the CNC’s technical industry funding). 

“We wanted to be able to understand how our choices and actions are actually impacting and to be able to make choices based on that knowledge. “ecooo” opens up an immense field of exploration that we are just starting to explore”, added Jean Baptiste Wery.

These investments will enable Ooolala to increase capacity to 100/200 artists in single or multi-site without deteriorating performance.

Ooolala’s carbon footprint can also be explained by the studio’s 2D specialization.  “2D animation is a real asset to help the industry reduce its impact .  It uses very little energy compared to 3D and VFX which are very demanding in terms of rendering power and cooling systems”, added Jean Baptiste Wery.

The carbon footprint measure was conducted by the engineering and consulting firm Workflowers, which supports industry companies in their environmental strategy.

“The positive results show the seriousness of Ooolala’s approach in implementing good environmental practices for the animation sector”, said Cédric Lejeune, CEO of Workflowers.  “The care taken, in particular, with the management of hot/cold air flows in the machine room and the choice of workstation configurations has made it possible to considerably reduce the emissions associated with the infrastructure.  The real-time measurement strategy makes it possible to detect malfunctions and directly evaluate corrective measures”.

“Ooolala and Dandelooo plan to continue their efforts in the coming years as there are still many areas to explore.  With 51 tons of CO2 in 2022, we believe we can still improve our footprint by 30% by additional actions and including employees in the process to find solutions together.  The association La Cartouch’verte, of which we are a member, is also taking a very virtuous approach by sharing actions with all the studios at the Cartoucherie and we are also working with Valence Romans Agglo, which owns the building, to improve its performance. An energy audit is already underway”, added Jean Baptiste Wery.

For 2023, the following actions are being explored:

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com