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Leading entertainment and sports agency Creative Artists Agency (CAA) today announced that it has acquired full ownership of the business of CAA-GBG Global Brand Management Group (CAA-GBG), one of the world’s leading brand management agencies, which prior to the transaction was operated through a joint venture formed in 2016 between CAA and Global Brands Group (GBG).  CAA’s newly named CAA Brand Management division will immediately be integrated into the day-to-day operations of the agency.  Co-led by seasoned brand executives Perry Wolfman and Noah Gelbart, CAA Brand Management’s more than 160 employees will continue to build and execute innovative, revenue-generating, brand extension programs for many of the world’s most iconic brands.  CAA Brand Management has offices spanning 17 countries, including the U.S., U.K., China, India, Japan, South Korea, Thailand, Indonesia, Philippines, Germany, Spain, Italy, Mexico, Australia, and Brazil, among others.

“CAA Brand Management is a best-in-class service offering, with a global footprint, and impactful capabilities and expertise in the brand extension space,” said Jim Burtson, President, CAA.  “We are thrilled to be able to bring these resources to our clients worldwide.”

With more than three decades of operating experience in consumer product partnerships and licensing, CAA Brand Management is a premier brand development and management business, helping clients define and execute their strategic growth initiatives across a broad spectrum of consumer products. CAA Brand Management is currently managing programs for many of the world’s leading brands, including Budweiser, Coca-Cola, The Cheesecake Factory, Formula One, Jaguar Land Rover, the Bob Marley Estate, Minecraft, Netflix, Playboy, Red Bull Racing, Riot Games, and Skechers, among many others. 

“Our clients are always looking for new and innovative ways to engage with audiences, be it through their stories, their passions and priorities, or their values and beliefs,” said Kevin Huvane, Co-Chairman, CAA.  “This talented group of executives have built award-winning branded programs, and we are excited to bring their expertise in-house.” 

“We are extremely proud of the work our team has done, and continues to do, on behalf of our clients,” said Wolfman and Gelbart.  “Integrating CAA Brand Management into the day-to-day operations of the agency will provide us unique access to CAA’s resources and relationships, which will amplify our efforts globally.”

Wachtell, Lipton, Rosen & Katz, Macfarlanes LLP, and White & Case LLP served as legal advisors to CAA.

Financial terms of the transaction were not disclosed. 

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