Compartés and Care Bears Partner For a Limited-Edition Chocolate Collaboration
Compartés has announced it has teamed up with Care Bears™, the loveable and huggable bears from Care-a-Lot, this October 4th to create a limited-edition chocolate bar. The Compartés x Care Bears Rainbow Chocolate Bar features Compartés artistry with the popular Care Bears to bring colorful retro packaging and a fun decadent chocolate bar. The Compartés x Care Bears Rainbow Chocolate Bar is crafted with their classic white chocolate incorporated with a fruit burst of strawberry, blueberry, orange, and lemon flavors. Each flavor is represented in the chocolate bar to create a colorful gradient rainbow in the iconic triangle cuts to make Compartés’ sweet edible art.
The campaign around the Compartés x Care Bears Rainbow Chocolate Bar features a lifestyle shoot with Funshine Bear, one of the 10 original Care Bears, interacting with the Rainbow Chocolate Bar in the Compartés Chocolates’ factory. This year, 2022, marks the 40th anniversary of Care Bears after being first introduced in 1982. Funshine Bear debuted on the American Greetings card in 1982 and has played a central role within the franchise for the past 40 years.
“Funshine Bear had so much fun dreaming up this fabulous chocolate bar in partnership with the Compartés team and we can’t wait to see the positive reaction from our fans,” said Cloudco Entertainment, VP of Licensing, North America, Cristina Villegas. “Who wouldn’t want a beautifully designed rainbow chocolate bar to help them celebrate the Care Bears 40th Anniversary?”
Since Compartés was first established in 1950, Jonathan Grahm, lead chocolatier and CEO, reinvigorated the brand by truly making Compartés a unique and stand out chocolate experience. Through art, style, design, and fashion; Compartés elevated their chocolates to be a chocolate brand unlike any other. Using fresh ingredients from local farmer’s markets, Compartés gourmet chocolates are hand made from scratch daily with a small team of chocolatiers and artists in their Los Angeles chocolate factory.
“I am so excited to be partnering with Care Bears to release this iconic Compartés Rainbow Chocolate Bar we designed together featuring a Rainbow chocolate bar inside with five different delicious flavors. Growing up, I think I had every Care Bears plush and toy in the world and to be able to be a grown up now and partner with this brand in creating a unique treat that plays off nostalgic memories that really hit home to me has been such a fun and exciting project,” said Compartés CEO and Lead Chocolatier, Jonathan Grahm. “Evoking fun, color, rainbow, pride, fluffiness, deliciousness, and major 90s vibes, this Compartés x Care Bears bar is unlike anything else you may have ever tried, arranged in a dizzying eye catching display of five flavors of colored chocolates set out like a rainbow, the gorgeous packaging evokes this rainbow burst of flavor and color inside! I know this bar is going to become a collectors item and I can’t wait for everyone to try it! It’s a limited-edition, so get some before they’re gone,” Graham explained.
Step into the magic of Care Bears with the sweet taste of Compartés Chocolates. Both Compartés and Care Bears have been creating enjoyable art for decades, and the Compartés x Care Bears Rainbow Chocolate Bar highlights
the two brands’ mutual mission to inspire sharing, caring, joy, and happiness through colorful design, delicious taste, and playfulness. Jonathan Grahm, has created colorful retro packaging to create this fun decadent chocolate bar and spark joy for fans of all ages. Compartés x Care Bears Rainbow Chocolate Bar is available for purchase on the Compartés website at www.compartés.com and retails for $9.95/each (3 oz / 85 g). For every Compartés x Care Bears Rainbow Chocolate Bar sold, a portion will be donated to Born This Way Foundation.