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CMC to Run Week-Long Virtual Event in July

CMC to Run Week-Long Virtual Event in July

The Children’s Media Conference (CMC), now in its 18th year, will be virtual again for 2021, running from 5-9 July 2021. 

With the theme ‘Together’, the conference will tackle the urgent issues facing the children’s media industry and the young audience. Following the success of the last year’s virtual conference, CMC 2021 has a packed agenda of webinars, keynotes and panels, playing host to a wide range of broadcasters, co-producers, funders and investors from across the world.

Delegates will also have access to extra strands of VOD content on CMC’s bespoke online platform, covering topics including: Research, The Art of…, Inclusivity Now and presentations by CMC’s cohort of young speakers: The Changemakers.

In the run up to the week-long conference, CMC will be offering monthly bespoke webinars covering a range of topical subjects including: ‘Production in the Time of Corona’ (26 March); ‘China Connect’ (21 April); ‘Maximising Content Impact’ (21 May) and a special event for newcomers to the conference ‘Making Your Way’ (18 June).

CMC’s hugely popular virtual market International Exchange will also precede the conference on 1 July. 

Greg Childs, Editorial Director at CMC says: “Last year’s virtual CMC was a leap of faith. We were first major industry event to reposition itself online. But our delegates, speakers and supporting companies stuck with us and turned the experiment into an outstanding experience. People shared learning, were informed, inspired and challenged, and – as always at CMC – we celebrated talent and innovation. In 2021 CMC Online will build on that to bring delegates more topics of special interest to the industry, more international guests and contributors, and more opportunities to meet, network and build those vital relationships which produce creative and business development.”

And in the meantime, our first webinar: Production in the Time of Corona (26 March) will focus on how productions have handled the logistical leaps to keep going and reveal how some shows have faced major challenges, while others actually improved their relationship with the audience as a result of the changes they had to make. Case studies will be from BBC Children’s, Blue Zoo Animation, Sky Kids and YouTube Originals.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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