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Cartoon Saloon Brand Development Signs Deal with Asmodee

Cartoon Saloon Brand Development Signs Deal with Asmodee

Cartoon Saloon announces a development deal with leading game publisher Asmodee  to create a new game for kids based on its Irish Folklore Trilogy, including Academy Award-nominated features “WolfWalkers,” “Song of the Sea” and “The Secret of Kells.”

The new Irish Folklore Trilogy game will be developed under Asmodee’s successful UNLOCK! Game series’ UNLOCK! Kids, which debuted last year and is for young players and their families to test their problem-solving skills in a series of escape games. This game comes with three stories that feature two adventures each. Unlike previous Unlock! games, this game does not require an app to play. The game also comes with a tutorial to help beginners pick up the mechanics. The game will be distributed through Asmodee’s global distribution network with additional details to be announced soon.

“We are thrilled to partner with Asmodee to expand the amazing worlds explored in our Irish Folklore Trilogy into a truly immersive gaming experience for kids and families,” commented Brian Tyrrell, General Manager of Cartoon Saloon Brand Development. “With broad global awareness and demand from fans for more ways to engage with their favorite stories and characters, we are excited to work with our new partners to create fresh, engaging and immersive experiences. We’re looking forward to attending Licensing Expo to continue to build the retail offering, and in particular, we are looking to develop new categories, including Games, Apps, Apparel, Homewares and more.”

“As a huge fan of Tomm Moore’s creativity, it is a privilege to collaborate with Cartoon Saloon on these three wonderful award-winning movies,” said Benoit Forget, Head of Space Cowboy (Asmodee).

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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