Select Page

Bullseye partners with the Stroke Association for Blu Goblin excusive

Bullseye partners with the Stroke Association for Blu Goblin excusive

As we watch Scotland’s Peter Wright and John Henderson stepping up to the oche to defend their Cazoo World Cup of Darts win in 2021, we celebrate the 40th Anniversary of Bullseye with the launch of an exclusive, limited edition, replica of the Bronze Bully Trophy in support of the Stroke Association, available now on Blu Goblin.

Forty years on, Bullseye, the legendary TV gameshow remains as popular as ever. Bullseye has achieved an unbroken run on television for four decades, attracting audiences of over 19.8 million viewers. Repeats of the show can still be seen on Challenge TV on Freeview, Sky and Virgin Media in the UK.

Bullseye fans, darts enthusiasts and trophy collectors from around the world, can order their limited edition replica Bully Trophy now from .At 27cm tall and weighing 1.25kg, this statuette is hand cast in polystone resin with a hand painted bronze finish. Each comes in a beautifully hand made, purple silk lined presentation box, with the Bullseye 40th Anniversary logo silver foil embossed on the lid and engraved on the base of the statuette. An individually numbered Certificate of Authenticity, is included, numbering from 1-501 and signed by Andrew J Wood creator of Bullseye. For sale at £301, including a 10% donation to the Stroke Association and never to be repeated again, these replicas are a wonderful addition to any trophy cabinet.

A key feature of the partnership is to raise funds and awareness for the Stroke Association, a charity working across the UK to support people to rebuild their lives after stroke. The charity’s work has particular significance to Bullseye fans as long-time show host Jim Bowen survived two strokes.

Popular Sky Sports darts commentator Rod Studd also survived a serious stroke in May 2020, spending over a month in hospital and undergoing extensive rehabilitation to help him re learn to walk. “I’m delighted to be supporting the Stroke Association and am looking forward to having my very own Bronze Bully! Having a stroke came as a massive shock to me, one minute I was fine and then suddenly, I felt unwell, a bit woozy. I realised I couldn’t pick my feet up. It was like they were in quicksand. Then I collapsed in the back garden. It was a really very difficult time for myself and my family, but I’m pleased to say my recovery is going well. I’ve gone back to work and continue to progress. I feel positive about the future as I continue the physical rehab and rebuild my life after my stroke.

Tracey Richardson, Licensing and Partnerships Director at Blu Goblin said “I recommend all Bullseye fans and darts enthusiasts visit now, where they can order one of just 501 replica Bully trophies and in doing so support the Stroke Association, a cause close to the hearts of the darts community.”

Blu Goblin creates premium, limited edition, exclusively licensed collectible models, replicas, figures and art, from nostalgia to modern day, across the worlds of entertainment, sport and gaming. Proceeds from every single transaction raise money for good causes.

All of our beautifully crafted products, packaging and associated certification are ethically sourced and sustainably manufactured. Each limited edition is fabulously collectible and available exclusively through having been created to celebrate a specific event, anniversary, launch or major milestone. Every Blu Goblin drop is unique and availability is strictly limited.

In the early days of developing the platform, Blu Goblin, approached Bulldog Licensing to discuss opportunities from the portfolio of brands it represents, including Bullseye.

Vicky Miller, Licensing Director at Bulldog Licensing said “We loved the Blu Goblin model as soon as we saw it. Creating high quality, limited edition products for fans and supporting incredibly important causes at the same time is a winning combination. We are thrilled to be working with the team to launch this very special replica Bronze Bully, a super, smashing, great way for fans to celebrate 40 years of their favourite gameshow!”

Laura Wood, Brand and Social Media Manager for Bullseye, added “The Stroke Association is a charity that is very close to our hearts, and having just celebrated our 40th anniversary, partnering with them and Blu Goblin to bring replica Bronze Bully Trophies to our fans feels very special to us. As Jim Bowen would have said, this is a ‘super, smashing, great’ partnership.”

Saul Heselden, Head of Corporate Partnerships at the Stroke Association said: “Stroke strikes every five minutes in the UK and it changes lives in an instant. Our much needed specialist support, research and campaigning are only possible with the generosity of our supporters.

We’re thrilled that Bulldog Licensing and the Blu Goblin team have worked together to support the Stroke Association through the sale of limited edition replicas of Bronze Bully. The funds raised will go a long way in supporting our work to rebuild even more lives after stroke.”

The partnership will support the charity’s vision – for there to be fewer strokes, and for people affected by stroke to get the help they need to live the best life they can.

For each limited edition, Bronze Bully sold, Blu Goblin will donate 10% of the sales to the Stroke Association, a registered charity number 211015 (and Scottish charity registration number SC037789).

Creating a vibrant social following while building a rich user database, Blu Goblin will segment and deliver relevant messaging to a growing community of committed collectable enthusiasts, a plethora of fans of licensed brands, as well as an increasing base of existing Blu Goblin fans. Dynamic remarketing to these audiences, with information about current and future cross-sell collectable campaigns will make Blu Goblin the ‘go to’ platform for limited edition, framed art, models, figures and figurines.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

Pin It on Pinterest

Share This

Share this post with your friends!