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Brainbase Counts Chefclub and Moose Toys as New Customers

Brainbase Counts Chefclub and Moose Toys as New Customers

Brainbase, the venture-backed company building modern software for end-to-end IP management, is continuing its rapid growth with two new customer additions: Chefclub, a digital cooking brand based in Paris with more than 1.5 billion monthly organic views and 100 million followers across the world, and Moose Toys, a leading innovator in the toy industry, makers of hit products like Squeakee the Balloon Dog, Bluey and Heroes of Goo Jit Zu.

Chefclub and Moose Toys will be using IP licensing platform Brainbase Assist to streamline and manage their global licensing businesses, highlighting their commitment to innovation and providing their licensing teams with the most advanced cloud-based technology for creative approvals and royalty reporting, as well as contract and digital asset management. 

“Chefclub and Moose Toys are two of the most celebrated companies in the licensing industry as of recent and we’re ecstatic to be working with them,” stated Ted Larkins, Head of Global Licensing at Brainbase. “Our platform and technology will function perfectly to support their globally-recognized intellectual property and rapidly growing consumer products businesses.”

“We have decided to work with Brainbase as the platform is so user friendly,” said Marie-Laure Marchand, SVP Global Consumer Products & Business Development at Chefclub. “As a start up, we were looking for a system that could regroup all the key licensing phases, from contracting to royalty reporting as well as product approvals. Brainbase had the solution to all our requirements. Moreover, it is a great pleasure working with the team who is always very proactive and ready to implement new features to improve the experience.”

“Heading into 2021 with multiple successful product releases, we knew the time was more pertinent than ever to choose a licensing management platform that would support us in the present and help us flourish in the future,” said Menal McGrath, vice president, global licensing, Moose Toys. “Brainbase’s commitment to product and innovation resonated with our team as we look to continue disrupting the toy and licensing industries with our work.”

Chefclub and Moose Toys join a Brainbase customer roster with leading brands including BBC Studios, BuzzFeed, kathy ireland® Worldwide, Sanrio, the global lifestyle brand best known for pop icon Hello Kitty®, SYBO Games and the Van Gogh Museum, among others.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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