Beanstalk Teams with Cath Kidston
Cath Kidston has appointed global brand extension licensing agency, Beanstalk, to extend its brand into new categories in home, fashion and gifting areas internationally.
The Cath Kidston brand is entwined with British culture. Taking classic items and reimagining them with a smile, the brand creates timeless products to be used, worn and loved for many years. Their hand-drawn prints, a playful twist on British classics, use their heritage to reflect, but also look forward into a bright and sustainable future.
Beanstalk will extend Cath Kidston’s footprint into new areas for all the family to enjoy, with a focus on key geographic markets, developed through Beanstalk’s extensive partnership network.
Melinda Paraie, CEO of Cath Kidston, said, “We are thrilled with the new partnership that leverages the licensing expertise of Beanstalk to create opportunities for our customers to experience Cath Kidston in new ways. The expansion of our iconic print narrative into additional product categories and key global markets supports our long-term growth plan. Through licensed extensions, the brand vision will continue to bring nostalgic meaning and joy to everyday life.”
Louise French, Senior Vice President, Business Development and Operations at Beanstalk, said, “We are delighted to be working with Cath Kidston, one of Britain’s best-loved brands, to extend the brand into new and creative spaces. The quintessentially British nature of the brand and distinctive print handwriting offer significant opportunities to create beautiful new products that offer additional touchpoints for consumers. We are looking forward to working alongside the Cath Kidston team to deliver a successful international licensing programme.”