Beanstalk Partners with Perkins and Huddle House
Family dining restaurants, Perkins Restaurant & Bakery and Huddle House, are partnering with global brand extension licensing agency, Beanstalk, to extend their beloved menu items into new food offerings, bringing the dine-in restaurant experience home.
Since 1958, Perkins Restaurant & Bakery has offered consumers a diverse, moderately priced menu featuring breakfast, lunch, dinner and bakery offerings. Perkins Restaurant & Bakery is a dining favorite where classic food and time-honored services are always on the menu and where choice, abundance and value go hand-in-hand. Huddle House serves a broad range of Southern-inspired comfort food menu items for breakfast, lunch and dinner. With a footprint primarily in small towns and suburban areas, Huddle House has become a place for the local community to “huddle” since 1964.
Allison Ames, President and CEO of Beanstalk, said, “We are delighted to partner with Perkins and Huddle House and to bring their classic dishes into families’ homes through exciting new food products. During times of uncertainty, many are looking for comfort and the familiar. Consumers will be able to find both through enjoying their favorite Perkins and Huddle House dishes and delights at home with their families.”
Perkins Restaurant & Bakery and Huddle House are mainstay restaurants in the lives of consumers that have continued to provide excellent food throughout the pandemic. As consumers have grown accustomed to experiencing the brand in their homes, licensing will help loyal consumers further connect to the brands and be able to bring the delicious menu items from the restaurant to the dining table.
Food categories available for licensing in the U.S. include frozen and fresh breakfast, lunch and dinner entrees that tie back to the menu’s core offerings and signature flavors, as well as baked goods and desserts, dairy products and coffee.
“We are excited to collaborate with Beanstalk to bring the homestyle tastes of both Huddle House and Perkins to restaurant fans across the United States,” said Alison Glenn Delaney, Chief Brand Officer for both restaurant concepts. “Our new licensing partnership with Beanstalk will help break through geographic barriers to help introduce these family-friendly brands to a new audience.”