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Barbie Celebrates Evolution and Teams with Skinnydip

Barbie Celebrates Evolution and Teams with Skinnydip

Barbie has teamed up with Skinnydip to launch a brand-new collection of Barbie adult accessories, including tech and apparel, phone cases, water bottles, makeup bags, clothing and hair accessories.

The ‘Not Your Doll’ collection celebrates the evolution of Barbie, with design cues inspired by the brands retro feel, through to the modern diverse brand we know and love. If there is one thing that’s clear, it’s that Barbie in 2020 is designed for a girl who can be anything she wants to be.

Playing on the brands fun, nostalgic history, the showstopping collection includes the usual Skinnydip suspects like shockproof phone cases, makeup bags, jewellery and so much more with sassy slogans and playful touches, and will be online at skinnydiplondon.com from September 2020.

Gemma Daniels, Softlines Licensing Manager, Mattel UK and EMEA says: “We are thrilled that the worlds #1 fashion doll Barbie has been reimagined by Skinnydip across accessories and apparel, giving our iconic brand their signature twist. The collection is a beautifully-designed, fun and playful take on Barbie, perfect for a millennial audience.”

Charlotte Lloyd, Head of Creative at Skinnydip London says “It was amazing to work on this collection.  Barbie speaks to all, of any age or circumstance. When working on the designs for this collection, we really wanted to create a fun and nostalgic range that the Skinnydip girl would instantly love. I think we have succeeded and I can’t wait for it to launch!”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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