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Baby Shark Teams up with Supercell’s Global Hit ‘Brawl Stars’

Baby Shark Teams up with Supercell’s Global Hit ‘Brawl Stars’

The Pinkfong Company, behind the cultural icon Baby Shark, announces its partnership with Supercell, the global game company behind Clash of Clans, for a surprise collaboration between Baby Shark and Supercell’s globally beloved multiplayer mobile game ‘Brawl Stars’.

For a limited time, Brawl Stars players will be able to enjoy a variety of exclusive items and activities inspired by Baby Shark, the digital-born icon that has connected generations of people with the world’s most-viewed YouTube video. The collaboration includes a Baby Shark in-game skin, challenges, videos, and a theme song. 

From April 1, Brawl Stars players can dive into the new Baby Shark Challenge, where players must navigate through two stages and earn six wins to claim the ultimate prize – a coveted Baby Shark pin. Meanwhile, the Baby Shark song will play on repeat throughout the event, accompanied by themed lobby art. As an added incentive, players will earn three Starr Drops at each stage, rewarding their progress and adding to the excitement of the challenge.

In addition, El Primo, a beloved Brawler, will also transform with the Baby Shark in-game skin. Available as an in-app purchase, players can dive deeper into the fun with additional cosmetics including a player icon and pin.

As part of the collaboration, a special cross-over music video titled “The Legend of the Ocean” will be released exclusively on Supercell and Pinkfong’s official YouTube channel.

“We are thrilled to partner with Supercell to bring the joy of Baby Shark to the immersive world of Brawl Stars and its community. This exciting collaboration reimagines Baby Shark as an in-game character skin, allowing us to connect with passionate Brawl Stars players worldwide and create a fun, immersive experience for fans of both properties,” said an official from The Pinkfong Company.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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