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Asembl Teams Menz Violet Crumble with Carman’s

Asembl Teams Menz Violet Crumble with Carman’s

Asembl has coupled Menz Violet Crumble with Carman’s for an earth-shatteringly irresistible and nutritious limited edition protein bar.

The first protein bar partnership for Violet Crumble the Carman’s Limited Edition Violet Crumble Protein Bars is now on Coles shelves nationally as well as online and will be available from Woolworths from January 15 2024.

The perfect protein ‘pick-me-up’ from Australia’s very own Carman’s and inspired by the true Aussie icon that is Violet Crumble, the Carman’s Limited Edition Violet Crumble Protein Bars are available in a box of five x 40gram bars. 

Packed with peanuts, Violet Crumble honeycomb, topped with milk-chocolate and loaded with all quality natural ingredients Carman’s Limited Edition Violet Crumble Protein Bars are the ultimate bar with benefits to help you feel satisfied and fuller for longer.  

“We love giving Violet Crumble fans new ways to enjoy their favourite honeycomb and chocolate treat and with Carman’s we can’t wait to bring them our first ever Violet Crumble protein bar.  Combining the mouth-watering Violet Crumble flavour Aussies love with nutritious ingredients, it’s guaranteed to shatter expectations and deliver a new, delicious way to satisfy those sweet cravings,” said Menz Confectionery CEO Phil Sims. 

“We are extremely excited to launch this mouth-watering collaboration between two iconic Australian brands that have a passion for creating irresistible snacks.  We know Aussie shoppers will love this combination of quality natural ingredients and the nostalgic taste of Violet Crumble in a bar that is so delicious it’s hard to believe it’s so nutritious!,” said Carman’s Chief Marketing Officer Jed Simpfendorfer.  

“We are thrilled to be coupling Menz Violet Crumble with Carman’s for the first ever Violet Crumble protein bar.  This is the first time for Asembl to work on a partnership with Carman’s and it has been an earth shatteringly great – and delicious – opportunity for us to bring them together with Violet Crumble.  Australians won’t be able to get enough of this mouth-watering and nutritious snack,” said Asembl Managing Director, Justin Watson. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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