ARTiSTORY Teams with Brand Licensing Studios in Italy
Brand Licensing Studio is the latest sales agent to join ARTiSTORY’s growing European team. Brand Licensing Studio will focus on securing retail and brand partners in Italy to feature designs from ARTiSTORYs’ biannually refreshed creative themes across their growing portfolio of art and cultural IP.
Italy is home to the largest number of luxury brands in the world, many of which are looking to expand their presence internationally and appeal to new audiences. ARTiSTORY is creating designs to appeal to these consumers and content to engage them.
Established in 2018, Brand licensing Studio is a boutique licensing agency specialising in creating brand extensions and merchandising programmes for artists, design brands and iconic retro characters (like Astro Boy).
Natasha Dyson, co-founder and licensing director, at ARTiSTORY comments “Having spent 13 years working as a brand and licensing consultant, working for well know companies in Italy, Ambra is well connected and experienced in the key categories we will be developing in Italy across both retail and brands. We’re very happy to have Ambra join the team and excited to work togther to develop long-term partnerships in Italy.”
“When Natasha invited me to join the amazing team of ARTiSTORY, I really felt honored. I have been working with several art IPs and I can say it is a growing trend, especially for the luxury industry. However, there are some difficulties in working with art pieces which ARTiSTORY overcomes as they have been able to perfectly translate artefacts for licensing. I am really looking forward to starting work with these IPs across multiple categories”, comments Ambra Farioli, managing director, at Brand Licensing Studio