Animaccord Launches new Masha episodes to cheer audiences during the lockdown
Russian animation company Animaccord confirmed the production and release of short Masha and the Bear episodes dedicated to the stay at home activities and common hygiene rules. The new episode “What to do at Home?” has already been released on the official Masha and the Bear YouTube channel in Russian for CIS audience with the plans on further distribution in other languages.
Animaccord has also prepared a Stay Home video that features touching and encouraging scenes from the cartoon’s most popular episodes. The video features Masha’s advice on how to keep good health and spend time at home during the pandemic.
Both contents are the part of Animaccord’s global campaign “All in the Family”, that also includes branded Instagram story sticker #allinthefamily calling out to maintain the isolation rules. Moreover, the campaign arranged “Say Thank you to Doctors” flash mob, educational posters on hygiene and drawing competition, colorings and more.
“All in the Family” campaign has been supported by Rai and De Agostini in Italy, Tiny Pop in the UK, Televisa in Mexico and others.