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American Dream and Sesame Workshop Team up

American Dream and Sesame Workshop Team up

American Dream and Sesame Workshop, the global impact nonprofit behind Sesame Street, announce the groundbreaking Sesame Street Learn & Play Educational Play Center, a state-of-the-art facility featuring the iconic street, its landmarks, and its characters, set to debut later this year.

Sesame Street has been a cherished brand for over 50 years, and we are beyond thrilled to introduce Sesame Street Learn & Play at American Dream,” said Bryan Gaus, Senior Vice President and General Manager of American Dream. “Generations of children have grown up with the iconic show, and now, kids and those young at heart can engage with Sesame Street firsthand at American Dream.”

“From educational play centers to theme parks to live shows and more, Sesame Workshop has always been committed to creating engaging, joyful experiences for children, families, and fans,” said Jennifer Ahearn, Senior Vice President, Global Strategic Partnerships & Themed Entertainment, Sesame Workshop. “That’s why we’re so pleased to team up with American Dream for Sesame Street Learn & Play. This is the first of several planned U.S. locations for Sesame Street Educational Play Centers, which will provide interactive, playful, and hands-on enriching experiences, featuring favorite faces and places from Sesame Street and encouraging children to thrive in their world.”

The 13,000 square-foot Educational Play Center will transport children to the enchanting world of Sesame Street, inviting them to outstretch their imaginations in a collection of immersive experiences that foster playful learning with their favorite furry friends. Children will learn about the rainforest as they step into Elmo’s World, role-play a shopping experience in Hooper’s Store, explore Abby Cadabby’s magical garden, laugh with Bert and Ernie, and much more. 

At the Sesame Street Community Center, kids will enjoy hands-on arts & crafts, and at the Bike Shop, they’ll learn about cause and effect with cranks and gears. For even more fun, kids can head over to the Sesame Street Playground where they can climb, slide, and explore, discovering fun facts about nature along the way. There will also be a separate toddler play area for younger guests. 

Sesame Street Learn & Play will engage the whole family with entertaining photo ops in front of  the iconic 123 Sesame Street building stoop, Oscar’s trash can, and more. Additionally, Big Bird will enchant guests with stories at his nest, and Abby and Elmo will make surprise visits to add to the excitement. 

Party rooms will be available for booking events and the Sesame Street retail store will complement the memorable experience. 

To learn more about Sesame Street Learn & Play Educational Play Center at American Dream, visit

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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