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Aardman Boosts Shaun the Sheep in China

Aardman Boosts Shaun the Sheep in China

Aardman announces a new deal with Tencent Video, which will allow the studio to grow their audience for successful international property Shaun the Sheep, even further.

The platform, which is the leading online video streaming platform in China, will become home for Shaun the Sheep’s 170 x 7’ episodes, including Series 6 which launched earlier this year. The placement with Tencent Video complements Aardman’s worldwide deal with Netflix for the entire Shaun the Sheep catalogue.

Robin Gladman, Senior Distribution and Acquisitions Manager says: “Our new deal with Tencent Video is a truly exciting next step for our business in China and a great moment for the studio. Tencent Video will become a fabulous new home for our biggest global brand ‘Shaun the Sheep’ and help us reach millions of families across the territory.”

The studio continues to build its Chinese licensing programme for the brand alongside their agents UYoung, securing prestigious partnership and building a strong and loyal fan base.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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