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9 Story Media Group and Karma’s World Entertainment’s New Animated Property Sees Global Expansion

9 Story Media Group and Karma’s World Entertainment’s New Animated Property Sees Global Expansion

9 Story Media Group and Karma’s World Entertainment have announced that they have partnered with multiple international licensing agenciesto build out the global licensing program for their new animated series Karma’s World.New partners includeHaven in Australia & New Zealand, The Wizards in France, TBR The Brand Residence in Germany, Planeta Junior in Spain, Portugal and Italy, BLA! Boutique Licensing Agency in the Nordics and Eastern Europe, License Connection in Benelux, and Lotus in Latin America. The roster of agents also includes Retail Monster in the UK, which was announced last month. Deals were secured by 9 Story Brands, 9 Story Media Group’s dedicated brand management and consumer products division.

Set to premiere globally on Netflix later this fall, Karma’s World has already built out an impressive roster of licensees, including global partnerships with Scholastic and Mattel, with additional partnerships to be announced soon. 9 Story Brands will work closely with the international agents to develop regional licensing programs across apparel, accessories, back to school, HBA, role play, arts and crafts and more. 9 Story will be supporting each territory with localized YouTube, social media and public relations strategies as well as working alongside Mattel and Scholastic to build out regional approaches specific to each market.

“We are thrilled to join forces with Haven, The Wizards, TBR The Brand Residence, Planeta Junior, BLA! Boutique Licensing Agency, License Connection and Lotus, to turn Karma’s World into a leading global brand,” said Kristin Lecour, Co-VP Consumer Products for 9 Story. “Working with this team of best-in-class agents to develop bespoke programs alongside licensees, retailers and marketing partners will ensure success at a regional level. With the brand’s powerful messages about empowerment, self-expression, and using your voice to change the world, we are excited for Karma’s World to make its mark internationally.”

Karma’s World is based on a concept created by multi-award-winning American rapper, actor, producer, entrepreneur and philanthropist Chris ‘Ludacris’ Bridges (Fast and Furious Franchise,

Fear FactorCrash), andis a coming-of-age story about a young girl finding her voice and using it to change her world.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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