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2021: The year of Asterix

2021: The year of Asterix

2021 will be the year of Asterix with a new comic book album in October 2021, and a TV series around the character of Idefix/Dogmatix on France Télévisions in September 2021 and on Super RTL (Germany) at the end of 2021. Don’t forget too that in 2022 a new live movie will see Asterix and Obelix travel to China on an unprecedented adventure, directed by Guillaume Canet.
There are new partnerships and licensing opportunities with Asterix.

Asterix enjoyed unparalleled success in 2020. The latest album, The Chieftain’s Daughter, benefited from exceptional
sales: more than 5 million copies have sold all over the world since its release, including 2.4 million in French. These
growing numbers represent a record for an Asterix album since the series’ takeover in 2013. The illustrated album
Le Menhir d’Or, published in October 2020 is about to exceed 150,000 copies in France, which is also a record for an
illustrated album.

The albums from the backlist also sold nearly 800,000 copies, an increase of 5% compared to 2019, and more than 35%
compared to 2018! According to Ipsos, Asterix is by far the favorite French comic strip, for adults and children alike.
On the licensing side, major operations have been equally successful. Lidl supported us once again in 2020 for a powerful
loyalty program over ten weeks, and new operations have already been signed for 2021. Asterix is thus the favorite
character of boys aged 7-14, and in the overall top 10 licenses in France (BrandTrendz study,
November 2020).

In 2020, Parc Astérix experienced exceptional popularity during its opening periods, and its new four-star hotel, the Quais
de Lutèce, received the prize for the best themed hotel in the world at the 27th edition of the Thea Awards. This award
recognized the creativity and originality of this new hotel, which has already attracted more than 40,000 visitors since its
opening.

ASTERIX IN NUMBERS
• Over 385 million copies sold
• Last album sold more than
5 million copies worldwide,
representing 25 million readers
• Adventures translated into
111 languages and dialects
• 13 films, seen by more than
110 million spectators
• A theme park near Paris
welcoming more than 2 million
visitors each year
• More than 100 licensees
worldwide
• + 7% in value for the license in
2020

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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