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Xbox and Poetic Brands Team for Urban Outfitters Collection

Xbox, the iconic entertainment brand, has collaborated with Poetic Brands, a specialist apparel licensee, to launch an exclusive retro inspired adult’s T-shirt at fashion retailer Urban Outfitters.

The partnership was supported by Xbox’s European licensing agency Tinderbox, the specialist digital division of Beanstalk. Available exclusively at Urban Outfitters online and in-store across the UK and Europe, the T-shirt pays homage to gaming history, featuring the original Xbox logo from the brands inaugural console, launched in 2001. The nostalgic design celebrates Xbox’s iconic legacy, evoking fond memories for gamers whilst delivering a fresh and fashionable take on gaming apparel. The original Xbox revolutionized the modern gaming console and brought joy to millions of players around the world. Over 20 years later, Xbox continues to delight gamers with a new generation of games and entertainment on the Xbox Series X and Xbox Series S.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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