WINNERS OF THE LICENSING AWARDS UNVEILED!

The winners of this year’s Licensing Awards were crowned last night to an audience of over 1200 individuals at the Grosvenor House Hotel.

The event began with a respectful minute’s silence honouring the passing of Queen Elizabeth 11.

The host of the evening was Tom Allen and one of the first presentations was to members of the Light Fund English Channel Relay Swim team who raised £268,000 – well above their £250,000 target. The organiser of the swim, Stephen Gould, also received the Honorary Achievement Award 2022 for his tremendous support of The Light Fund in recent years.

The winners of The Licensing Awards 2022 are:

THE UK RISING STAR
Jessica Dodd, Hasbro

RETAIL CATEGORY WINNERS:

BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)
Asda

BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)
Smyths Toys

BEST RETAILER OF ADULT LICENSED PRODUCTS
HMV

THE RADAR AWARD
Vanilla Underground

BEST OVERSEAS RETAILER OF LICENSED PRODUCTS
Aldi

BEST LICENSED RETAIL MARKETING INITIATIVE
Pokémon x Charli Cohen Electric/City Brandiverse with Selfridges

BEST LICENSED PROMOTIONS CAMPAIGN
The Very Hungry Caterpillar Meal Box Campaign with Deliveroo

BEST LICENSED LIVE EVENT
Doctor Who: Time Fracture Immersive Event from Immersive Everywhere

PRODUCT CATEGORY WINNERS

BEST LICENSED TOYS OR GAMES RANGE
Bluey Play-sets from Moose Toys

BEST LICENSED DRESS-UP OR PARTYWARE
Baby Shark Party, Balloon and Costume Range from Amscan International

BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE
Peppa Pig #PlantWithPeppa Range for Character.com from Fashion UK

BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE
Peanuts Children’s Range from Marks and Spencer

BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE
Bridgerton Collection from Stradivarius

BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
LEGO DUPLO Audio Cards from Yoto

BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
Unilever Famous Foods Greeting Cards from Tache

BEST LICENSED GIFTWARE RANGE, HOME DÉCOR,

TABLEWARE OR HOUSEWARES RANGE
Winnie the Pooh Bath and Body Collection from Mad Beauty

BEST LICENSED FOOD OR DRINK RANGE
Friends Central Perk Hot Beverage Range from CafféLuxe

THE INNOVATION AWARD
Thomas and Friends Sensory Friendly Range from Character.com

BEST SUSTAINABLE LICENSED PRODUCT
Peppa Pig Plant with Peppa Collection for George@Asda

PROPERTY CATEGORY WINNERS

BEST PRESCHOOL LICENSED PROPERTY
Bluey

BEST CHILDREN’S OR TWEEN LICENSED PROPERTY
Wizarding World

BEST TEEN OR ADULT LICENSED PROPERTY
Stranger Things

BEST GAMING LICENSED PROPERTY
Pokémon

BEST FILM LICENSED PROPERTY
Encanto

BEST MUSIC OR CELEBRITY LICENSED PROPERTY
Billie Faiers

BEST SPORTS LICENSED PROPERTY
Tottenham Hotspur Football Club

THE CLASSIC LICENSED PROPERTY AWARD
Paddington

What Kids Love Award
Minecraft

Honorary Achievement Award 2022
Stephen Gould