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WildBrain CPLG to Represent 80s Icon

WildBrain CPLG to Represent 80s Icon

WildBrain CPLG has been tapped by Plaster Partners LLC to represent the iconic 1980s fitness expert Richard Simmons worldwide. WildBrain CPLG is now developing a cross-category licensing program for Richard Simmons targeting adults across key categories, including accessories, food and beverage, footwear, fitness and sporting goods, publishing, health and beauty, social stationery, and digital applications.

WildBrain CPLG has secured its first wave of partners for Richard Simmons in North America, brokered on behalf of Plaster Partners LLC, the brand marketing venture from Richard Simmons’ long-time manager Michael Catalano and licensing executive Brittany Straede. Kicking off the licensing program are: NECA for games, toys, action figures and boxes; Funko for figurines; Mad Engine for apparel and sleepwear; Pyramid for posters and stationery; TF Publishing for calendars; Fun.com for dress-up; and Super Impulse for novelty gifts. The first products are scheduled to launch in the market for holiday season 2020.

Richard Simmons pioneered the home-fitness video revolution of the 1980s, bringing inspiration and fun to the masses through his aerobic dance and exercise programs. Simmons is best known for his high energy and flamboyant personality and remains a fixture in the pop culture lexicon. After more than thirty years, his “Sweatin’ to the Oldies” workouts remain the bestselling exercise video series of all time.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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