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UFCÒ and Celio in Exclusive Partnership

UFCÒ and Celio in Exclusive Partnership

UFCÒ, the premier mixed martial arts organization, and leading French men’s clothing retailer Celio are teaming up for a unique collaboration to celebrate UFC’s return to Paris on Saturday, Sept. 2.

Beginning Monday, August 21, UFC and Celio will offer a new selection of fan apparel featuring original designs available only through Celio stores throughout Europe, the Middle East, and North Africa, as well as via Celio-branded online hubs and approved e-commerce sites.  The agreement was brokered by UFC’s licensing agency IMG.

This exclusive collaboration promises unique and original UFC-branded apparel that offers fans the perfect opportunity to express their own style.  The collection, inspired by the captivating world of UFC, embodies the power, audacity, and uniqueness of mixed martial arts, with outfits that are both sporty and trendy, and feature jackets, t-shirts, sweatshirts, hoodies, jogger pants, caps, and more.

“We’re thrilled to collaborate with Celio to offer UFC fans throughout France and the greater EMEA region this new and exclusive fan apparel collection to mark UFC’s return to France,” said Tracey Bleczinski, Senior Vice President, UFC Global Consumer Products. “UFC fan gear is an authentic way for our fans to express themselves while showing their passion for the sport and staying connected to the brand.”

On Saturday, September 2, UFC makes its highly anticipated return to Paris with a thrilling heavyweight contenders’ bout as No.1 ranked Ciryl Gane takes on No.8 Serghei Spivac at the Accor Arena.  Gane, who has become a household name in France, fights in front of a home crowd for the second time in two years.  To mark UFC’s return to France, as well as the launch of the new apparel collection, Celio is proud to present Gane as its new ambassador.  

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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