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Ariella Maizner, the 13-year-old fashion designer, has announced she has partnered with IMG to expand her popular THEME brand into new products and categories through selective licensing partnerships and retail collaborations. 

After developing a love for sewing at just six years-old, Ariella dreamt of becoming a fashion designer. In 2018, Ariella started tie-dying on the roof of her apartment and soon realised she had turned her passion into a business when she began to get dozens, then hundreds and then thousands of requests for custom pieces. These one-of-a-kind creations quickly found fans of different ages and contributed to set the tie-dye trend in motion. Subsequently Ariella was the youngest designer to show at New York Fashion Week in 2019 presented by Rent the Runway. Many of her pieces have now developed a loyal consumer base and celebrity clientele. 

The multi-year agreement will see IMG work with Ariella to extend the reach of THEME with partnerships in fashion areas such as apparel, shoes, accessories, home decor, and beauty.

Ariella Maizner, Founder “I am so excited to partner with IMG who are at the heart of the fashion and licensing worlds and part of the incredible Endeavor network. It’s been such a dream to make beautiful pieces that inspire girls to be “The Me” they want to be. I believe that fashion can be accessible, inclusive, and stylish. Everyone should be able to feel the confidence that great style can bring. I love designing collections that celebrate every part of a girl’s life and am looking forward to expanding my brand with IMG.”   

Bruno Maglione, President of Licensing at IMG, commented: “Ariella’s designs have quickly won over not only tweens, teens and their parents but also the attention of the media and many celebrity personalities. Her designs strike a balance between trendy and age appropriate. Our focus will therefore be on products and retail collaborations that highlight and embody that youthful and fun-loving approach that has organically got Ariella notice from multiple parts of the industry.”

In 2021, Walmart tapped Ariella to create her first full THEME collection, establishing Ariella has one of the youngest entrepreneurs to collaborate with a leading national retailer. Ariella’s pieces have also been worn by Charli D’Amelio, Whitney Port, Rebecca Minkoff, Eva Chen and other notable personalities. Her collections sell out online and in store events at boutique retailers like Love Shack Fancy and Stoney Clover Lane.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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