Toikido Appoints Eolo as Global Master Toy Partner for Bad Egg Co.

Toikido announces the appointment of Eolo Toys as global master toy partner for Bad Egg Co., the rebellious cross-media franchise fusing digital culture, collectibles, and storytelling.

Originally launched as a Web3-native IP, Bad Egg Co. debuted in June 2024 with a sell-out NFT collection of 1,500 pieces, quickly building a loyal global community and paving the way for its expansion across consumer products.

This partnership follows Toikido and Eolo’s multi-IP collaboration and marks their second full rollout together, this time bringing the anarchy and charm of Bad Egg Co. to toy aisles worldwide.

The exact toy line is currently under wraps and will be presented in 2026. What’s clear is that the collaboration will bring Bad Egg Co.’s universe to life through bold, collectible-led formats designed to resonate with fans across ages and regions.

Darran Garnham, CEO and Founder of Toikido, said: “Bad Egg Co. has always been about turning up the volume on what a modern franchise can be, bold, subversive, and fan-fuelled. Eolo get that completely. Their ability to translate characters into high-impact products makes them the perfect partner to help us scale Bad Egg toys across the globe.”

Alex Prieto, CEO of Eolo Toys, added: “We love brands that break the mold, and Bad Egg Co. does exactly that. It’s rich in character, bursting with attitude, and has huge potential at retail. We’re excited to continue our collaboration with Toikido and deliver something genuinely different to the market.”

Bad Egg Co. blends storytelling, gaming, physical collectibles, and a digitally-native community at its core. With an animated series, digital trading cards, fashion, games, and digital collectibles already in motion, the Eolo partnership adds another key dimension to its cross-platform expansion.