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Tinderbox Unveils New North American Partnerships for Atari

Tinderbox Unveils New North American Partnerships for Atari

Tinderbox, the digital division of Beanstalk and global licensing agency for Atari®, signs a lineup of new North American partners for the iconic gaming brand. The partnerships will see the launch of exciting and innovative consumer products that will delight gamers and Atari fans and inspire a new generation.

Philcos, a market leader in branded apparel, has partnered with Atari on a range of on-trend adult apparel and accessories that pay homage to the brand and its line-up of classic games, including Pong ®, Missile Command® and Centipede®. The range, set to launch at a variety of brick and mortar and e-commerce retailers across the United States and Canada, will include t-shirts, sweatshirts, joggers and socks.

American Needle are on board with a line of headwear featuring classic Atari designs, including the iconic logo, as well as imagery from classic Atari games.  Renowned for its high-quality headwear, American Needle’s partnership with Atari and its diverse portfolio of games will also include accompanying t-shirts. 

Goodie Two Sleeves, specialists in pop culture inspired fashion, will offer a unique of range men’s and juniors’ apparel to consumers in the U.S and Canada. Known for their trendy apparel featuring bold graphics and playful messaging, the Goodie Two Sleeves collection will include t-shirts, sweatshirts, and hoodies, allowing Atari fans to show their love for the brand in a fun and fashionable way.

Additionally, Ruz USA have partnered with Atari to launch a range of festive and fun seasonal items, adding a touch of nostalgia to every holiday celebration. Launching in time for the holiday season, the new product line will include stockings, ornaments, seasonal plush toys, tree skirts, seasonal headwear, pins, and costumes.

“The newest apparel and accessory partnerships Tinderbox have brought to Atari will add to our brand’s accelerating momentum,” said Casandra Brown, Director, Licensing at Atari. “We can’t wait to bring these new products to consumers and look forward to signing on more interesting new partnerships that will reinforce and expand our presence in pop culture.”

Atari, founded in 1972, played an essential role in the development of the arcade game, game console and personal computer industries and continues to publish highly regarded video game titles. Its iconic games, including Pong®, Asteroids®, Centipede® and Missile Command®, have been played by millions. The Atari brand continues to bring joy to gamers as it extends its portfolio with new releases. With a growing number of partners, Atari’s licensing program honors the brands legacy and builds on its success – allowing it to be associated with gaming fun for generations to come.

“We are thrilled to be announcing this slate of new partners for Atari in North America,” said Martin Cribbs, VP, Brand Management at Beanstalk. “Atari is an iconic brand, and through these best-in-class partnerships we’re excited to be building its licensing program to bring a diverse range of products to delight Atari fans! We look forward to welcoming even more partners and continuing to build the Atari program to honor the legacy of the brand.” Tinderbox will be exhibiting at Licensing Expo 2023.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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