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The Brand Liaison Partners with Balchem Corporation to Create Licensable Food Concepts for Ninja Life Hacks

The Brand Liaison Partners with Balchem Corporation to Create Licensable Food Concepts for Ninja Life Hacks

Children’s book series Ninja Life Hacks has announced an agreement with Balchem Corporation, a leading global ingredient supplier, to work together to secure strategic partners for branded food products. The partnership with Balchem was brokered by The Brand Liaison as licensing agent for Ninja Life Hacks. Balchem will develop Ninja Life Hacks food concepts that promote a healthy emotional and physical relationship with foods. The products will range from healthy foods for cognitive health to ice creams for celebrations and will be developed for specific partners and retailers. 

Balchem delivers customized ingredient systems, key minerals and essential nutrients to food manufacturers. There are three primary areas where Balchem’s food technology will be utilized to bring the Ninja Life Hacks brand to life: Brain Power, Emotional Well-Being and Immune Health & Nutrition. Balchem will work with their partners to bring these branded snacks to market. The Ninja Life Hacks characters assist in building avenues for conversation so the ultimate goal is to bring emotional and physical health discussions to the kitchen, lunchroom and dinner table. 

Author Mary Nhin says, “A healthy relationship with food is key to children’s mental and emotional well-being. The combination of Balchem’s unique food technology and featured Ninja Life Hacks characters will help to foster this positive relationship.”

“This is a fantastic opportunity to harness the engaging Ninja Life Hacks characters to create foods with our research-backed ingredients that help support health benefits for children,” said Shitij Chabba, Vice President Minerals & Nutrients and Global Marketing, Balchem Human Nutrition & Health. “It’s also an exciting opportunity for our partners to innovate with us to create and launch successful new products.”

Ninja Life Hacks, the breakout children’s publishing property, is dedicated to empowerment and provides children with the skills to cultivate a growth mindset, develop confidence and grit, and promote emotional intelligence.  In its full first year, parents and children have embraced the self-published book series and the Ninja characters leading to over 10,000 5-star Amazon reviews, almost 1 million books sold and a #1 Best Seller accreditation across nine categories. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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