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Tetris Appoints IMG

Tetris Appoints IMG

As the Tetris® brand gears up for its 40th anniversary this year, The Tetris Company has appointed IMG as its merchandise licensing representative in the US, Canada and EMEA, including key territories such as the UK, France, Germany, Middle East, North Africa and India. The agreement expands on IMG and The Tetris Company’s existing licensing partnership in Asia and Brazil. 

The new multi-year partnership will see IMG develop a wide range of licensed products across key categories, including toys, games and collectibles, apparel and accessories, home and décor, food and beverages, sporting goods and outdoor gear, beauty and personal care, pet toys and accessories, travel, stationery and consumer electronic accessories. 

Often touted as one of the greatest-ever video game franchises, Tetris is one of the most influential and recognisable brands in the world, played and loved by hundreds of millions of fans worldwide. As The Tetris Company’s merchandise licensing representative in Asia since 2018, IMG has grown the brand’s lifestyle portfolio through notable collaborations with global brands including FILA and Uniqlo. 

“With IMG’s track record as one of the world’s top licensing agencies, we’re excited to expand our partnership with them in the US, Canada and EMEA. This year is the Tetris brand’s 40th anniversary so we can’t wait to see what opportunities the team at IMG will secure for us,” said Maya Rogers, CEO of Tetris.

Louie Sandoval, Associate Vice President of Licensing at IMG, said, “Almost every person who has ever owned an electronic device has played Tetris. Engaging and evergreen gameplay, eye-catching visuals and strong nostalgic cues have made Tetris a global cultural icon. We are excited to help grow this brand in new directions through a diverse consumer offering that caters to all generations.” 

IMG’s Tetris representatives will be present at the upcoming CES 2024 in Las Vegas.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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