Teletubbies and Christian Cowan Team for Limited Edition Launch
WildBrain has teamed up with acclaimed British fashion designer Christian Cowan for a Teletubbies collaboration, which builds on the recent momentum generated for the colorful quartet following the brand’s 25th anniversary celebrations in 2022. The limited edition Teletubbies collection, which features the characters in signature fashion poses printed on every day elevated essentials, including hoodies, t-shirts and denim, is now available for purchase on christiancowan.com. Additionally, Cowan has created a pair of knee-high boots in tribute to his favorite Teletubby, Dipsy, in neon green plush fabric. The deal was brokered by WildBrain with H&S on behalf of Christian Cowan.
Cowan, who is renowned for his exuberant and whimsical designs, was inspired in creating the new collection to merge the Teletubbies with iconic, playful fashion campaigns that featured on billboards and magazine pages in the early 90s when the brand first launched. The collaboration reunites Cowan with the brand after the appearance of the Tinky Winky costume character at an exclusive behind-the-scenes tour of Cowan’s show at New York Fashion Week in September 2021.
Christian Cowan said: “I grew up watching the Teletubbies, so being able to combine that nostalgia with my passion for fashion is a dream come true. The characters’ fun, playful personalities match my own design aesthetic, so I’m excited to launch this new collection to show the Teletubbies in a new light and celebrate them as the stars that they are.”
Jim Fielding, Chief Marketing and Brands Officer at WildBrain, said: “We’re absolutely thrilled to be partnering with Christian on this new Teletubbies fashion line. Christian’s vision as a designer is unparalleled, and his playful, creative sensibilities are an ideal match for the Teletubbies. At WildBrain, we want to ensure all Teletubbies fans have the opportunity to celebrate their love for the brand, both on and off screen. Christian has created an innovative and stylish line that adult fans are sure to love, while younger fans now have plenty of new opportunities to engage with Tinky Winky, Dipsy, Laa-Laa and Po through our new content on Netflix and YouTube.”
The Christian Cowan collaboration builds on the momentum generated for the Teletubbies over the past year as WildBrain celebrated the colorful foursome’s milestone 25th anniversary globally. Anniversary activity included an appearance on Britain’s Got Talent, a commemorative light-up ceremony of the Empire State Building, a performance on the main stage at Pride in London and a partnership with RuPaul’s DragCon UK.
On screen, a re-imagined live-action Teletubbies series (26×12’) launched on Netflix in fall 2022, narrated by Emmy-nominee Tituss Burgess (Unbreakable Kimmy Schmidt). A new CG-animated series produced by WildBrain Spark’s digital studio, Teletubbies Let’s Go! (52×5’), also launched last fall on the official Teletubbies YouTube channel. Both the Netflix series and YouTube content feature new original songs and multiple sun babies that reflect the diversity of the brand’s global audience.