Squid Game & Stranger Things. Spread Group Signs Deal with Netflix in UK & Europe
Stranger Things and The School for Good and Evil are the first two titles to go live in the new Spread Group consumer products deal with Netflix, it has been announced.
Spread Group rolls out the collection on all marketplaces in the UK and Europe. Designs for other properties will follow, including: Squid Game, Sex Education, La Casa de Papel, Elite, Shadow & Bone, 1899, Outer Banks and The Witcher.
The first designs will include Hellfire Club hoodies and The School for Good & Evil lunchboxes. Fans will be able to buy designs across a wide range of products in the apparel and accessories segment but also covering Home & Living products which are great for gifting.
Spread Group’s technology enables individualization. This creates a sense of belonging through products people love. Fans can find a design in a style and fit to suit them, across Spread Group’s fashion and lifestyle range.
When fans are involved in the creation of an item it creates a greater affinity with the brand. With the Spread Group and Netflix partnership, fans can create for example; Squid Game sweatshirts, Elite water bottles, The Witcher bandanas, Shadow & Bone drawstring bags or Outer Banks long sleeve shirts.
The Spread Group technology also boosts sustainability credentials. Production based on need (not projection), means an item is only produced after it has been ordered. This limits waste because there’s no over-stocking and leftover sizes.
Julian de Grahl, Spread Group CEO, says:
“This partnership will enable Netflix fans to create delight items for much-loved shows. We do this through individualization; a growing trend in brand merch. Our made-to-order technology gives fans space to produce something unique they want to wear every day. The ability to individualise will then increase their sense of belonging to their favourite Netflix shows.”
Sven Burscher, Spread Group’s Head of Licensing said:
“We’re delighted to be partnering with Netflix to offer such a huge range of merch to its wide audiences. Our technology means Netflix can retain brand integrity for its iconic series and a demand-led printing model also limits waste, which is good for the planet”.
“The Netflix shows have become significant brands in themselves. Fans identify with the story-lines and characters and the programmes are binge-watch destination TV. With this partnership between Spread Group and Netflix series fans can wear their dedication with pride!”.