SONIC Drive-In Partners with Slim Jim
SONIC Drive-In has partnered with Slim Jim, a brand of Conagra Brands to bring Sonic’s iconic chili cheese coney flavor to the meat snacks category. The licensing partnership was brokered by Sonic’s exclusive licensing agency, Brand Central.
The chili cheese coney is a Sonic fan favorite and with millions served each year. The Slim Jim Monster size meat stick, offering nearly 2 oz. of beefy protein, paired with Sonic Chili Cheese Coney flavor is perfect for slaying hunger and boredom at home or on the go.
The new Slim Jim meat stick joins Sonic’s other licensed product partners in mass, grocery and specialty stores including: pudding and gelatin mixes and shelf stable slush bars by Jelsert, frozen novelties from Ziegenfelder, and Ghost’s sports nutrition products featuring iconic flavors like Cherry Limeade and Ocean Water.
In addition to this new license agreement with Conagra Brands, Brand Central and Sonic continue to scale their consumer products program as they seek new partnerships in categories such as lifestyle merchandise, salty snacks, alcoholic beverages and more.