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Simon’s Cat Unveils LoFi Content

Simon’s Cat Unveils LoFi Content

Banijay announces Simon’s Cat (a Banijay UK company), and Beacon Music (part of Banijay Brands), have joined forces to release a one-hour LoFi film with original music and bespoke animation. 

The globally loved animated sensation will release its latest production on the official Simon’s Cat YouTube channel today. An increasingly popular genre, particularly online, the Simon’s Cat LoFi beats are made for moments of serenity or focussed productivity. One hour of gentle Simon’s Cat animation will be played against the backdrop of original music, LoFi Lab, consisting of 10 tracks, specially commissioned from Banijay’s music library platform, Beacon Music.

Simon Tofield, creator of Simon’s Cat says: “We are always looking to new, innovate ways we can engage with our loyal audience, and demand for LoFi content is extremely high. The charming and mellow animation, which is synonymous with Simon’s Cat, is a great fit for this genre, and the beautiful music, from our colleagues at Beacon Music, is the perfect accompaniment.”

Created by award-winning illustrator, animator and director, Simon Tofield, Simon’s Cat was first seen on YouTube in 2008. Part of Banijay UK, the brand is now a major global success, with over 3bn online views and 21m fans across TikTok, YouTube, Facebook, Instagram, and X. The Simon’s Cat brand also enjoys international success across multiple categories including gaming, publishing, and apparel.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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