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Sesame Workshop Names Stefan Kastenmüller as General Manager for Europe

Sesame Workshop Names Stefan Kastenmüller as General Manager for Europe

Sesame Workshop has named Stefan Kastenmüller to the newly created position of General Manager for Europe. Kastenmüller will be responsible for developing and implementing a long-term strategic vision for the Workshop in the region, leveraging the iconic global brand to maximize audience engagement and deliver educational benefits to children. This hire marks the first time Sesame Workshop has invested resources on the ground in Europe, and is a part of an ongoing commitment to grow the brand and business throughout the region.

Kastenmüller is charged with expanding Sesame Workshop’s brand and business, with an immediate focus on securing and managing partnerships across core areas including consumer products, content production and distribution, English learning and formal education, and themed entertainment. He will also lead the team in identifying early childhood issues relevant to key European markets and addressing them with the help of local sponsors by developing community outreach programs featuring Sesame Street’s characters, educational assets, and whole-child approach to learning.

“Stefan brings with him more than 25 years of experience building brands and commercial business for some of the world’s most well-known IPs across traditional and digital media,” said Ed Wells, Senior Vice President and Head of International Media and Education, Sesame Workshop. “As Sesame Workshop evolves its international investment strategy, with a greater focus on Europe, his expertise and passion for children’s content will be invaluable in helping future generations of kids across the region grow up smarter, stronger and kinder.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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