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Sesame Workshop names licensing agent for Brazil.

Sesame Workshop names licensing agent for Brazil.

Sesame Workshop, the global impact nonprofit behind Vila Sésamo, has named The Business Hub Group its licensing agent for Brazil.The Business Hub Group will manage consumer products, special activations, and retail eventsfor the beloved children’s brand.

“For over 50 years, Vila Sésamo has been bringing engaging content and joyful experiences to children and families with iconic characters and shows, and outreach in communities,” said Polo Valdes, Sesame Workshop’s Senior Director for Latin America. “Sesame Workshop’s mission is to help children everywhere grow smarter, stronger, and kinder, and we’re excited to collaborate with The Business Hub Group to give fans more of Elmo, Beto, Come-Come, and all their friends.”

Vila Sésamo has been an integral part of children’s everyday lives, encouraging playful learningfor multiple generations,” said Fanny Salazar Mourré, The Business Hub Group’s Head of Brand Extension. “With our proven track record of success in the region, we are proud to team up with Sesame Workshop to create more unique opportunities for fans to enjoy Vila Sésamo.” Paulo Ferreira, a highly experienced executive with a passion for marketing and brand extensions, will lead the team as it develops Vila Sesamo’s brand strategy.

More for Vila Sésamo fun, tune to:

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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